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App Store Optimisation Services

Getting your app built is only half the work. If the right people can't find it in the App Store or Google Play, it won't grow. We optimise iOS and Android app listings to rank for the right keywords and convert impressions into installs.

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App Store Optimisation is the practice of improving how your app appears in App Store and Google Play search results — and how convincingly your listing converts a viewer into a download. It's the mobile equivalent of SEO, and most apps ignore it entirely.

At YAM, ASO services come from direct experience. We manage ASO for our own portfolio of 10+ apps in the App Store — tracking keyword rankings, testing screenshot variations, monitoring conversion rates, and adjusting metadata in response to algorithm changes. That hands-on knowledge of what the App Store algorithm actually responds to is what we bring to your app's optimisation.

What's Included

Keyword Research & Optimisation

We identify the keywords your target users actually search in the App Store and Google Play — then place them strategically across your title, subtitle, and keyword field to maximise indexed search terms without keyword stuffing that triggers penalties.

Title, Subtitle & Description

The most impactful ASO real estate — your app title and subtitle carry the most ranking weight. We write metadata that's optimised for the algorithm and readable for humans, because both matter for conversion.

Screenshots & Preview

Screenshots are the primary conversion driver — most users decide to download or pass based on them alone. We design screenshot sequences that communicate your app's value quickly and drive the install decision.

Localisation

Different markets use different search terms. We localise ASO metadata for the markets that matter to your app — not just translating, but adapting keyword strategy for each locale's actual search behaviour.

Ranking Monitoring

We track your keyword rankings weekly across target markets and categories. When rankings change — positively or after an algorithm update — we identify why and respond with metadata adjustments.

Ratings & Reviews Strategy

Review velocity and average rating affect both rankings and conversion. We advise on prompt timing, response strategy for negative reviews, and how to systematically improve your rating without violating App Store guidelines.

Who It's For

Apps With Good Downloads But Low Rankings

Your app exists and has users, but new organic installs are minimal. You're not ranking for the keywords your target users search. ASO directly addresses the discoverability gap.

New Apps Launching

Getting ASO right from launch day is significantly more effective than optimising after the fact. Early keyword rankings establish momentum and are harder to build from scratch months later.

Apps Being Rebuilt or Rebranded

A new version or rebrand is the ideal time to reset your ASO strategy — fresh metadata, new screenshots, keyword research that reflects what your app does today rather than what it did when it launched.

Apps Expanding to New Markets

Entering a new country or language market requires market-specific keyword research and localised screenshots — not just a translation of your existing listing.

Apps With Low Install Conversion

Good impressions but poor installs — usually a screenshots or icon problem. Users are finding your app but not downloading it. We identify the conversion barrier and fix it.

Developers Who Build Apps for Clients

You build the app, we handle the App Store presence. ASO as an add-on service for your clients — keyword research, metadata writing, screenshot design — delivered under your brand or ours.

How We Work

1

App Audit

We review your current listing — metadata, screenshots, keyword coverage, ratings profile, and ranking positions for your category. We benchmark against top competitors in your category to identify the gaps.

2

Keyword Research

We build a keyword map for your app — primary search terms, long-tail variations, competitor keywords, and related searches. Ireland-based English and US English variants both considered. Prioritised by volume and competition for your category.

3

Metadata Optimisation

We write the optimised title, subtitle, keyword field, and description — placing target keywords correctly within character limits. Both App Store (iOS) and Google Play formats handled, as they have different ranking factors and structures.

4

Visual Assets

Screenshot design and app preview recommendations. We design the screenshot sequence to tell your app's story within the first 2–3 frames — where most users make the install decision.

5

Implementation & Submission

We submit the updated metadata and assets through App Store Connect and Google Play Console — or provide everything ready to copy-paste if you prefer to submit yourself.

6

Monitoring & Iteration

Monthly tracking of keyword rankings and conversion metrics. ASO is not a one-time fix — the algorithm changes, competitors update their metadata, and new keywords emerge. We monitor and iterate on an ongoing basis.

Why YAM — Not a Freelancer, Not a Big Agency

We sit in the space where senior expertise meets personal accountability. You get a director-level developer working on your project directly — without the overhead of a large agency or the risk of a solo freelancer.

Irish-registered company

Founder-led — the same senior developer on every project, from first call to final delivery

14+ years of experience, former CTO background

10+ live apps in the App Store — we build real products, not just client work

Fast response — estimates within 24 hours, no sales funnel

Frequently Asked Questions

What is App Store Optimisation (ASO)?

App Store Optimisation is the process of improving how your app ranks in App Store and Google Play search results, and how effectively your listing converts viewers into downloads. It covers keyword strategy (title, subtitle, keyword field), visual assets (screenshots, preview video, icon), ratings management, and localisation for different markets. For most apps, organic search is the largest single source of new installs — ASO is what determines whether those searches find your app or a competitor's.

How does App Store Optimisation work?

The App Store and Google Play both use algorithms to rank apps for search queries. On the keyword side, the algorithm indexes terms from your title, subtitle, and keyword field (App Store) or title, short description, and long description (Google Play). On the conversion side, it factors in install rate, ratings, reviews, and retention. We optimise both: the metadata that determines which searches find you, and the visual assets that determine how many of those viewers convert to installs.

How much do App Store Optimisation services cost?

A one-off ASO audit and optimisation covering keyword research, metadata rewrite, and screenshot recommendations typically runs €500–1,200 depending on the number of platforms (iOS only or iOS + Android) and locales. Ongoing monthly ASO management — tracking rankings, iterating on metadata, monitoring competitor changes — runs €300–600/month. We scope based on your app's complexity and target markets.

What app store optimisation packages do you offer?

We offer three approaches: a one-off optimisation (audit, keyword research, metadata rewrite, screenshot recommendations — no ongoing commitment), a launch package (full optimisation before a new app launch or relaunch), and monthly management (ongoing keyword tracking, metadata iteration, and reporting). Most apps benefit most from the one-off optimisation first, then monthly management once the foundation is solid.

How long does it take to see results from ASO?

Keyword ranking changes typically take 1–2 weeks after metadata updates are submitted and approved. Conversion rate improvements from new screenshots are visible almost immediately in impression-to-install data. Significant organic install growth usually becomes clear within 4–8 weeks of a well-executed optimisation. Unlike paid acquisition, the improvements compound — better rankings mean more installs, which improves ranking further.

Do you handle both iOS App Store and Google Play ASO?

Yes. iOS and Google Play have meaningfully different ASO factors — Google Play indexes the full description as a ranking signal while the App Store does not, for example — so we apply platform-specific strategies rather than copying the same metadata across both. If you only need one platform, we scope accordingly.

App Store Optimization: iOS vs Google Play

Factor	Apple App Store	Google Play Store
Keyword field	Dedicated 100-character keyword field	No keyword field — indexed from description
Title length	30 characters	30 characters
Subtitle / Short description	30-character subtitle	80-character short description
Description indexing	Not indexed for search	Fully indexed — keywords affect ranking
Rating impact on ranking	High — ratings heavily weighted	High — combined with install velocity
Screenshot limit	10 per localisation	8 per listing
A/B testing	Product page optimisation (native)	Store listing experiments (native)
Update frequency impact	Moderate	Higher — signals active development
Approval time	24–48 hours typical	1–3 hours typical

Ready to Get More Installs From the Same Traffic?

Tell us about your app — category, current rankings, and what you're trying to achieve. We'll come back within 24 hours with an honest assessment.

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