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Website Redesign Ireland

Your website is losing you business right now — slow load times, outdated design, or a structure that made sense five years ago but no longer reflects what you do. We rebuild Irish business websites from the ground up: faster, cleaner, and built to convert the visitors you're already getting.

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A website redesign is not just a cosmetic update. The most common reason a site underperforms is not how it looks — it's how it's built. Pages that load slowly because of a bloated theme. A structure that confuses visitors because it was organised around internal thinking, not customer needs. A mobile experience that was clearly an afterthought.

At YAM, every website redesign project in Ireland starts with an audit of what's actually causing the problem. We look at speed, structure, content hierarchy, and conversion paths before we open Figma. The redesign fixes what's broken — not just what's visible.

What You Get

Audit Before Design

We analyse your existing site before touching the design — speed scores, traffic data, bounce rates, conversion paths. The redesign targets what's actually causing the problem, not just what looks dated.

SEO Preserved and Improved

A redesign done poorly can destroy years of search rankings overnight. We map existing URLs, set up 301 redirects, preserve meta data, and carry over structured content — so your rankings survive the transition and improve from a stronger technical foundation.

Significantly Faster

Most sites we redesign double or triple their Core Web Vitals scores. Clean code, optimised images, proper caching, minimal plugin overhead — speed is built in from the first line, not patched in at the end.

Properly Mobile

"Mobile responsive" is not the same as "good on mobile." We design for mobile first — navigation, tap targets, form fields, load times on Irish mobile networks — then scale up to desktop. Not the other way around.

Content Migrated and Restructured

We don't just copy your old content into a new design. We restructure it — improving hierarchy, trimming what's outdated, and organising pages around how your visitors actually look for information.

Easy to Manage Going Forward

The old site was probably hard to update — that's often part of why it fell behind. The redesigned site comes with a clean CMS setup, documented structure, and admin training so your team can keep it current.

Who It's For

Businesses With Outdated Websites

Site built 5+ years ago, looks nothing like your current brand, and you're embarrassed to send prospects to it. Time for a proper website redesign that reflects where your business actually is today.

Sites With Poor Performance

Slow load times, bad mobile experience, terrible Core Web Vitals scores — performance problems that are actively hurting your Google rankings and losing visitors before they read a word.

Sites That Don't Convert

Good traffic but no enquiries? The site is getting visitors but not turning them into leads. Usually a structural problem — unclear calls to action, poor page hierarchy, or a homepage that doesn't answer the right questions fast.

Sites Built on Problematic Foundations

Broken plugins, security vulnerabilities, a page builder that's become impossible to maintain, or a theme that no longer receives updates. Patch jobs aren't worth it — a clean rebuild is faster and cheaper in the long run.

Businesses That Have Changed

Your services, team, or positioning have evolved but the website still describes the old version of the business. A website redesign realigns your online presence with where you actually are — and where you're going.

Companies Preparing for Growth

About to launch a campaign, hire a sales team, or enter a new market? Your website needs to be ready to work for you — not something you apologise for when you send people to it.

How We Work

1

Site Audit

We analyse your existing site: speed, SEO, structure, content, analytics data. We identify what's working (worth keeping), what's broken (needs fixing), and what's missing (needs adding). You get a clear picture of why the site is underperforming before we propose a solution.

2

Restructure & Sitemap

Based on the audit, we define a new page structure — what stays, what gets merged, what gets cut, what new pages are needed. URL mapping done at this stage so SEO redirects are planned before a single line of code changes.

3

Design

Full responsive redesign in Figma — desktop and mobile. We present the homepage first, agree on direction, then complete the remaining templates. Your brand, your content, designed around how your visitors actually behave.

4

Development

Built on WordPress or your agreed stack. Clean theme, minimal plugins, performance-optimised from the start. Content migrated and restructured as we build.

5

SEO Migration

All 301 redirects implemented. Meta data migrated and improved. Sitemap submitted. Google Search Console updated. Analytics continuity confirmed. Your rankings are protected through the transition.

6

Launch & Handover

New site deployed, old site retired cleanly. DNS transition managed to minimise downtime. Admin training for your team. Two weeks post-launch monitoring for any SEO or performance issues.

Why YAM — Not a Freelancer, Not a Big Agency

We sit in the space where senior expertise meets personal accountability. You get a director-level developer working on your project directly — without the overhead of a large agency or the risk of a solo freelancer.

Irish-registered company

Founder-led — the same senior developer on every project, from first call to final delivery

14+ years of experience, former CTO background

10+ live apps in the App Store — we build real products, not just client work

Fast response — estimates within 24 hours, no sales funnel

Frequently Asked Questions

How much does a website redesign cost in Ireland?

Website redesign cost in Ireland typically ranges from €1,500–3,500 for a business site redesign on an existing CMS, up to €4,000–8,000 for larger sites requiring full content restructuring, custom functionality, or a platform migration. The main cost variables are number of pages, complexity of the existing content, whether the platform changes, and how much of the existing content needs to be rewritten or restructured. We provide a fixed-price quote after the site audit.

What is the average cost of a website redesign for a small business?

For an SMB in Ireland with a typical 8–15 page business website, a professional redesign usually falls in the €2,000–4,000 range — covering audit, new design, development, content migration, SEO redirect mapping, and launch. Sites with eCommerce functionality, membership areas, or custom integrations cost more. We'll give you a specific number after reviewing your current site.

Will a redesign affect my Google rankings?

It can — either positively or negatively, depending on how the redesign is handled. A poorly executed redesign with missing redirects, changed URL structures, or lost meta data can drop rankings significantly. We treat SEO migration as a core part of every website redesign project: full URL mapping, 301 redirects, meta data preservation, and post-launch monitoring to catch any issues early.

What's included in a website redesign?

Our website redesign service includes: site audit and performance analysis, new sitemap and URL mapping, full responsive design in Figma, development on your chosen stack, content migration and restructuring, SEO redirect implementation, analytics setup, cross-device testing, and launch. Content writing and photography are not included by default but are available as add-ons.

How long does a website redesign take?

A typical business website redesign takes 4–8 weeks from audit to launch. Larger sites with complex content migration, custom functionality, or platform changes take longer. The most common delay is content — getting copy and images approved takes time. We provide a content checklist and timeline at the start of the project.

Should I redesign or rebuild from scratch?

It depends on the foundation. If your current site is on a reasonable platform (WordPress, for example) and the main issues are design and performance, a redesign on the existing platform is faster and cheaper. If the site is built on an outdated or poorly structured foundation — a legacy custom build, an unsupported CMS, or a page builder that's become unmaintainable — a clean rebuild is usually faster and cheaper in the long run than patching something broken. We'll give you an honest recommendation after the audit.

Can I get a grant for a website redesign in Ireland?

Yes. The Trading Online Voucher (TOV) from Enterprise Ireland offers up to €2,500 for eligible small businesses in Ireland investing in their online presence — which covers website redesign projects. Your Local Enterprise Office (LEO) manages applications. We provide the invoice format required for grant claims. Ask us during the consultation.

Redesign vs Full Rebuild

Factor	Redesign (Preserve Structure)	Full Rebuild (From Scratch)
Timeline	4–8 weeks	6–14 weeks
SEO risk	Lower — URLs and authority preserved	Higher — requires redirect mapping
Domain authority	Maintained with proper redirects	Risk of temporary ranking drop
Content migration	Selective — keep what works	Full content audit and rewrite
Technical debt	May carry over some legacy issues	Clean codebase, modern stack
Cost range (Ireland)	€2,000–€5,000	€3,000–€10,000+
Best for	Good content, outdated design	Structural, performance, or security issues

Time to Rebuild Your Website Properly?

Tell us about your current site and what's not working — we'll come back within 24 hours with an honest assessment and a rough cost estimate. No commitment required.

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