Catalogue Structure
Categories, collections and filters planned around the way your customers search, whether that is by size, room, occasion or brand.
A good online store is not a brochure site with a cart added. Every page has one job: help the customer find the right product, trust it and pay without friction.
Categories, collections and filters planned around the way your customers search, whether that is by size, room, occasion or brand.
Photos, variants, stock, delivery times and returns visible before the customer has to ask.
Thumb-friendly menus, sticky add-to-cart and fast images, because most orders now start on a phone.
Guest checkout, Apple Pay and Google Pay, address lookup and no surprise costs at the final step.
On-site search that copes with typos and filters that match your product data, so large ranges stay easy to browse.
Order, shipping and abandoned-cart emails designed to match the store and bring customers back.
There is no single best platform. The right one depends on your catalogue, your team and how much control you want over the code.
| Shopify | WooCommerce | Custom build | |
|---|---|---|---|
| Best for | Retail brands that want to launch quickly | Businesses already on WordPress | Trade pricing, configurators, complex stock |
| Hosting & updates | Handled by Shopify | Your responsibility or ours | Planned with you |
| Monthly platform fee | Yes, plus app subscriptions | No platform fee | Hosting only |
| Freedom to customise | Within Shopify's limits | High | Complete |
| More detail | Shopify service | WooCommerce service | Ecommerce development |
For landing pages and small businesses that need a strong online presence.
€790
For established businesses that need a complete professional website.
€1,290
For businesses that need a larger, more distinctive digital presence.
€1,790
Every design is created from scratch, never from a template. Want us to build it too? Just ask.
Large catalogues, trade pricing, EPOS stock sync or custom integrations: .
Not sure which package fits?
Tell us what you're building and we'll recommend the right scope - no sales pressure.
Online, your brand has a few seconds to look trustworthy enough for someone to enter their card details. A store with a strong product but a borrowed look loses that moment to a competitor.
If you are starting out or the brand has outgrown its first logo, we can work on brand strategy and identity before the store design: who you sell to, how you want to sound, then the logo, colours, typography and photo style that carry through product pages, emails and social posts.
Because the same team designs the brand and the shop, the rules are made for ecommerce from the start: logos that work as a tiny favicon, colours that keep buttons readable and a product photo style that stays consistent as the range grows. For print and packaging, see our graphic design service.
Category pages work as landing pages, with their own headings and a short intro, because that is where most shopping searches land.
Structured product data helps Google understand price, availability and reviews, and makes products eligible for richer search results.
Filter and sort URLs handled so they do not flood Google with thousands of near-identical pages.
Old product and category URLs mapped and redirected to keep SEO disruption to a minimum during a redesign or move.
This covers the technical side every store needs at launch. For ongoing ecommerce SEO in Ireland, such as content, links and monthly reporting, see our SEO service.
What you sell, who buys it, where they live and what slows sales down today.
A platform recommendation and an itemised quote, so every cost is visible before you commit.
Categories, filters and the path from home page to checkout, mapped before any visuals.
Mobile and desktop designs of the key pages, reviewed and approved by you.
Store built, payments and shipping configured, then test orders on real devices.
A planned go-live, training for your team and support terms agreed in writing.
An Irish company sells into the whole EU single market from one store, but the details matter. Once distance sales to other EU countries pass the EU-wide threshold, VAT is charged at the customer's local rate, usually reported through the One Stop Shop. We set up tax classes and rates so the store can handle this from day one.
Shipping to Northern Ireland works much like shipping within the EU for goods, while orders to Great Britain need customs information and their own VAT rules. Shipping zones, delivery prices and checkout messages are set up so customers in each place see the right costs before they pay.
We are not your accountant, and VAT registration decisions belong with them. Our job is to make sure the store can do whatever your accountant tells you it needs to.
Whoever you hire, these are the questions that separate a store that sells from one that only looks good in the proposal.
| Question to ask | YAM |
|---|---|
| Do you work on more than one platform? | Shopify, WooCommerce and custom, so the advice is not tied to one |
| Is the price fixed and itemised? | Yes, before any work starts |
| Who owns the store, data and accounts? | You do, in your name from day one |
| Is SEO part of the design? | Yes, structure, schema and redirects included |
| Who sets up VAT and shipping? | We do, as part of the build |
| What happens after launch? | Support terms agreed in writing |
YAM Digital Limited is based in Drogheda and works with businesses across Ireland. The people who design your store also build it, so nothing gets lost between a design studio and a separate developer.
We also build apps and custom software, which helps when a store has to talk to a warehouse, an accounting package or a trade portal. If you are in Dublin or Kildare, see ecommerce website design in Dublin and in Kildare.