Irish-registered studio
YAM Digital Limited, based in Drogheda.
Data Analytics
Custom dashboards, data pipelines, business intelligence, and predictive analytics — developer-built, not off-the-shelf.
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Brief review, tailored scope and an individual written quote.
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Why YAM Digital
A studio that designs, builds and ships - under one roof.
14+ years in digital
Senior team, CTO-level engineering background.
Full-stack in-house
Design, development and infrastructure — no outsourcing.
Estimates within 24 hours
Clear, written, no pressure.
Analytics Tool Comparison
| Feature | Google Analytics 4 | Custom Dashboard (Grafana/Metabase) | Enterprise BI (Power BI/Looker) |
|---|---|---|---|
| Cost | Free (standard) | Free self-hosted / from €15/user cloud | From €8/user/month (Power BI) |
| Setup complexity | Low — tag-based implementation | Moderate — requires data pipeline | High — data warehouse + modelling |
| Real-time data | Limited (up to 30-minute delay) | Real-time with proper setup | Near-real-time |
| Custom metrics | Event-based — flexible but limited UI | Full SQL access — any metric definable | Advanced calculated fields (DAX/LookML) |
| Data ownership | Google-hosted — subject to data policies | Full ownership (self-hosted) | Depends on deployment |
| Integration depth | Web + app analytics focused | Any data source with SQL/API | Deep enterprise stack integration |
| Best for | Website analytics, marketing teams | Product teams, custom KPIs | Enterprise reporting, cross-department |
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