PPC & Google Ads · Ireland

Google Ads Agency in Ireland

We manage Google Ads campaigns for Irish businesses: search, shopping, display and remarketing. Transparent pricing, proper conversion tracking and monthly reporting that shows what your budget actually produced.

Request a free audit
google-ads ~ campaign-check
$ ads audit --account
[✓] Conversion tracking verified
[✓] Search campaigns optimised
[✓] Negative keywords updated
[✓] Quality scores above average
[✓] Budget allocation reviewed
$ _
Google Ads Ireland

Why most Google Ads accounts waste budget

The most common problem with PPC in Ireland is not the budget — it is the setup. Broad match keywords with no negatives, conversion tracking that counts page views instead of real enquiries, ad copy that sends everyone to the homepage and campaigns that have not been touched since they were created.

A well-managed Google Ads account turns ad spend into measurable leads or sales. A neglected one turns it into clicks that go nowhere. We audit, fix and manage campaigns so every euro goes toward the actions that matter to your business.

PPC services Ireland

Google Ads management services we provide

Search campaigns

Keyword research, ad groups, match types, negative keywords and ad copy written for your specific services. We target people actively searching for what you offer in Ireland.

Shopping & ecommerce

Google Shopping campaigns, product feed optimisation, Merchant Centre setup and Performance Max for ecommerce businesses that want to sell more online.

Remarketing

Bring back visitors who left without converting. Display, search and YouTube remarketing campaigns that target people who already know your business.

Conversion tracking

Proper tracking setup so you know exactly which clicks become enquiries, calls or sales. GA4 integration, Consent Mode v2, phone call tracking and offline conversion imports.

Account audit & fix

We audit underperforming accounts, find wasted spend, restructure campaigns, fix tracking and improve ad-to-landing-page alignment. Most problems are structural, not budget-related.

Reporting & optimisation

Monthly reports showing spend, conversions and cost per result. Live dashboard access. Ongoing bid adjustments, keyword refinements and A/B testing of ads and landing pages.

What you get

Every PPC management engagement includes

Your own Google Ads account

Campaigns run in an account you own. Full access, full data, no lock-in. If you leave, you keep everything.

Conversion tracking done properly

We track real business actions: form submissions, phone calls, purchases. Not page views, not button clicks, not meaningless events.

Transparent pricing

Fixed monthly management fee. Ad spend goes directly to Google — we never mark it up or take a percentage.

Negative keyword management

Regular search term reviews to block irrelevant queries. This is where most unmanaged accounts waste the most money.

Landing page alignment

Ads that send people to relevant, conversion-focused pages — not the homepage. We advise on landing page improvements or build them as part of the engagement.

Monthly reporting

Clear reports with spend, conversions, cost per conversion and what we changed. No jargon, no vanity metrics.

Who it's for

PPC management for Irish businesses

Service

Tradespeople & local services

Plumbers, electricians, builders, dentists, solicitors — local businesses that need enquiries from people searching for their service in a specific area.

Online

Ecommerce & retail

Online shops that want to sell more through Google Shopping, Performance Max and search campaigns that target buyers, not browsers.

B2B

Professional services & SaaS

Consultancies, agencies, software companies and B2B providers that need qualified leads from high-intent search terms.

Fix

Underperforming accounts

Businesses already spending on Google Ads but not seeing results. We audit, restructure and fix the problems before spending more.

Process

How we manage your Google Ads

01

Audit

We review your current account (or research your market if starting fresh), identify opportunities and estimate realistic returns for your budget.

02

Setup

Campaign structure, keyword research, ad copy, negative keywords, conversion tracking and landing page recommendations — all built before the first click.

03

Launch

Campaigns go live. We monitor closely in the first weeks, adjusting bids, pausing poor performers and reallocating budget to what converts.

04

Optimise

Ongoing keyword refinement, ad testing, bid strategy adjustments, search term reviews and quality score improvements. This is where the real value is.

05

Report

Monthly reports with the numbers that matter: spend, conversions, cost per conversion and the specific changes we made and why.

FAQ

Google Ads and PPC in Ireland: your questions

Our management fee depends on the number of campaigns, platforms and the level of ongoing optimisation. We charge a fixed monthly fee, not a percentage of ad spend. Ad budget is paid directly to Google — we never mark it up.
Clicks and traffic start as soon as the campaign goes live. Meaningful conversion data usually takes two to four weeks to accumulate. We use the first month to establish baselines and refine targeting, then optimise for cost per lead or cost per sale from month two.
There is no universal minimum. The right budget depends on your industry, competition and the cost per click for your keywords. We recommend a starting point during the audit and adjust based on performance data.
Yes. We set up campaigns in your own Google Ads account. You have full access at all times. If you stop working with us, you keep the account, the data and all campaign history.
Yes. For ecommerce businesses we manage Shopping campaigns, Performance Max, product feed optimisation and merchant centre setup alongside standard Search and Display campaigns.
Monthly reports showing spend, clicks, conversions, cost per conversion and the changes we made. We also set up a live dashboard you can check any time. No vanity metrics — the report focuses on what your budget actually produced.
Yes. We audit the existing account, identify wasted spend, fix conversion tracking, restructure campaigns and improve ad copy and landing page alignment. Most underperforming accounts have tracking or structure problems, not budget problems.
Our core service is Google Ads (Search, Display, Shopping, YouTube, Performance Max). If your audience is on Meta (Facebook/Instagram) or LinkedIn, we can discuss those platforms separately.
Next step

Wasting budget on Google Ads? Let us take a look.

Send us your website or Google Ads account. We will run a free audit and tell you where the money is going, what is working and what to fix — with a fixed price for ongoing management.

Request a free audit
YAM Digital Limited
YAM Digital LimitedCompany
Google Ads & PPC management · Ireland
[email protected]
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